“I think that the community helping each other is everything.”

Jeremy Hall, the vice president of sales at Heretic Spirits

I think that the community helping each other is everything.

Jeremy Hall, the vice president of sales at Heretic Spirits

Scott Morrison, CEO at Heretic Spirits Distillery (left) and Chris Morrison, Operations of Heretic Spirits Distillery (right) in the production room

Scott Morrison, CEO at Heretic Spirits Distillery (left) and Chris Morrison, Operations of Heretic Spirits Distillery (right) in the production room

The Collingwood, Ont. distillery, Heretic Spirits, is halting the production of alcoholic drinks to produce, package, and deliver hand sanitizer to various hospitals, nursing homes, and first nations communities in Ontario.

Heretic’s beginnings

This is the story of two dreamers who happened to live across the street from one another. Growing up in Collingwood Ont., neighbors Jeremy Hall and Scott Morrison who dreamt of the day they would do something different with their lives. They wanted to forge their own paths and take risks. They currently are achieving this goal in a way they didn’t expect with Collingwood’s newest distillery Heretic Spirits.

Teamwork makes the dream work

When the COVID-19 Pandemic hit, Jeremy, the vice president of sales, and Scott, the chief executive officer of Heretic Spirits, quickly realized that their distillery needed to shift gears. The pair decided, with a small nudge from the municipality, to help their community to the best of their abilities.

The Collingwood, Ont. distillery, Heretic Spirits, is halting the production of alcoholic drinks to produce, package, and deliver hand sanitizer to various hospitals, nursing homes, and first nations communities in Ontario.

Heretic’s beginnings

This is the story of two dreamers who happened to live across the street from one another. Growing up in Collingwood Ont., neighbors Jeremy Hall and Scott Morrison who dreamt of the day they would do something different with their lives. They wanted to forge their own paths and take risks. They currently are achieving this goal in a way they didn’t expect with Collingwood’s newest distillery Heretic Spirits.

Teamwork makes the dream work

When the COVID-19 Pandemic hit, Jeremy, the vice president of sales, and Scott, the chief executive officer of Heretic Spirits, quickly realized that their distillery needed to shift gears. The pair decided, with a small nudge from the municipality, to help their community to the best of their abilities.

“Scott and I are two guys that don’t like to jump into things lightly, so once we made the decision that we were going to start the production, we went about scaling up very quickly which I think set us apart from a lot of the other smaller producers of hand sanitizer”

Jeremy Hall, the vice president of sales at Heretic Spirits

Scott and I are two guys that don’t like to jump into things lightly, so once we made the decision that we were going to start the production, we went about scaling up very quickly which I think set us apart from a lot of the other smaller producers of hand sanitizer

Jeremy Hall, the vice president of sales at Heretic Spirits

Heretic Spirit Distillery’s hand sanitizer ready to be delivered

Heretic Spirit Distillery’s hand sanitizer ready to be delivered

Helping those in need

So far, the distillery has produced and delivered over 50,000 litres of hand sanitizer to various hospitals, including St. Michael’s Hospital and Grand River Hospital, nursing homes and first nations communities in Collingwood and various parts of Ontario. One of the large donations they made recently was to the Saint Joseph’s Hospital in Toronto, which is one of the major testing grounds for COVID-19. Jeremy says that delivering the hand sanitizer has been the most rewarding period of his career thus far because of the heartwarming response he and his team have received from the community.

“I personally have been out delivering. There’s such an emotional connection with those people. They feel that you were doing so well by them when in fact it’s not a difficult thing that we’re doing.”

He says that stories from people who don’t have immediate access to hand sanitizer, such as retirement communities, encourage him and his team to continue working even when they are tired and want to return home.

Helping those in need

So far, the distillery has produced and delivered over 50,000 litres of hand sanitizer to various hospitals, including St. Michael’s Hospital and Grand River Hospital, nursing homes and first nations communities in Collingwood and various parts of Ontario. One of the large donations they made recently was to the Saint Joseph’s Hospital in Toronto, which is one of the major testing grounds for COVID-19. Jeremy says that delivering the hand sanitizer has been the most rewarding period of his career thus far because of the heartwarming response he and his team have received from the community.

“I personally have been out delivering. There’s such an emotional connection with those people. They feel that you were doing so well by them when in fact it’s not a difficult thing that we’re doing.”

He says that stories from people who don’t have immediate access to hand sanitizer, such as retirement communities, encourage him and his team to continue working even when they are tired and want to return home.

To me, that’s what being a part of society is, is to help out your fellow peers when you have the ability to do so.

– Jeremy Hall, the vice president of sales at Heretic Spirits

To me, that’s what being a part of society is, is to help out your fellow peers when you have the ability to do so.

– Jeremy Hall, the vice president of sales at Heretic Spirits

Heretic Spirit’s Distillery’s bottling line

Heretic Spirit’s Distillery’s bottling line

Where To Go From Here

The distillery is planning to continue to produce the hand sanitizer as long as there is a need for it.

“I know that there are other products that have been deemed essential that we’ve started to see the demand for those level off a bit, but I think hand sanitizer is in the same category as other personal protective equipment”.

As of now,  the longevity of social distancing is uncertain which affects people’s businesses, housing, financial security and mental health. Jeremy encourages the community to stick together.

“As the weather gets nicer people are going to want to be out and be more social,  but I would encourage them to keep listening to our health experts. Together, we’re going to get through this.”

Where To Go From Here

The distillery is planning to continue to produce the hand sanitizer as long as there is a need for it.

“I know that there are other products that have been deemed essential that we’ve started to see the demand for those level off a bit, but I think hand sanitizer is in the same category as other personal protective equipment”.

As of now,  the longevity of social distancing is uncertain which affects people’s businesses, housing, financial security and mental health. Jeremy encourages the community to stick together.

“As the weather gets nicer people are going to want to be out and be more social,  but I would encourage them to keep listening to our health experts. Together, we’re going to get through this.”

Written by: Rene Dunkley

Written by: Rene Dunkley