COVID-19 Campaign Encourages and Motivates Canadians to Self-Isolate, Stay Healthy and Maintain Physical Distancing
TORONTO, April 7, 2020 /CNW/ – Stay At Home Heroes is proud to launch their National PSA Campaign in response to the COVID-19 Pandemic. The campaign was rapidly put into motion with the goal of creating and delivering content to Canadian citizens during this unprecedented crisis that motivates and provides information on how to self-isolate, stay healthy, and maintain social and physical distancing.
Stay At Home Heroes provides a platform for powerful, diversified, viral content which features Canadian citizens, celebrities, experts, people in need, and crisis authorities in order to support useful and reputable information at a time when Canadians are in need of engaging and motivating content. The virtual friendly style of the campaign means that all content is created either at home or adheres to positive self-isolation practices.
Some of the topics the campaign will be covering include useful and accurate information on COVID-19, how to help others in times of need and how to do it safely, physical and mental health, employment support, recreation and entertainment, calm thinking and planning, and much more.
“It is incredibly important for me to help create and launch this campaign. With my experience in technology I see a huge opportunity for Stay at Home Heroes to use the power of technology, the internet, and social media to help all Canadians during this chaotic and confusing time.” Said Fulvio Ciano, Founder, Stay at Home Heroes. “I am proud to have connected and assembled a team of talented subject matter experts that share my same passion. Together, we’re thrilled to bring positive, informative and motivational messaging to the public, while continuing to connect all of Canada during this unprecedented time in history.”
“Hero Artists & Entertainment is thrilled to be a part of this phenomenal campaign, we’re proud to help support fueling important, and reliable content to Canadians while helping with education and keeping individuals calm and connected during what unfortunately can be, isolating times.” Said Jessica Martins, President of Hero Artists & Entertainment.
“We’ve had the ability to get involved with this powerful campaign from the ground-up. Our expertise in creating and executing viral campaigns is a perfect skill set to be able to lend to the Stay At Home Heroes initiative.” Said Shane Bell, CEO & Lead Creative Director, Photified “Our team is pleased to provide powerful and engaging content for Candians, and spread the stay at home message across the internet to do our part in helping to plank the curve.”
“We’re proud to partner with Stay at Home Heroes.” Said Dr. Sarah Rinaldi Co-Founder of Covidhealth. “What their campaign is doing completely supports our current mission which is working to keep our healthcare workers and first responders safe.”
“I’m thrilled to be part of this campaign. We’re in a unique time in history, and I’m happy to spread the word to Canadians on how important it is that we stay home to keep our families, friends and loved ones healthy and happy.” Said Rick Campanelli, Television and Radio Personality.
“Being part of this campaign and spreading the word about the importance of staying home is important to me.” Said Martina Ortiz-Luis, Actress and Official Anthem Singer of the Toronto Maple Leafs. “We’re still seeing people choose to go out in groups, months after this pandemic has found its way to our country, spreading the message amongst younger people especially is significant because although we are less likely to be severely affected by this virus, we are NOT immune and pretty much have the power to make or break the spread of this virus. I really think when everyone comes together, as a Nation, we have the ability to really make an impact, and plank the curve.”
“As a COVID19 survivor it is extremely important that people understand the seriousness of social distancing, and the importance of recognizing symptoms and signs of the virus.” Said Mary Zilba, COVID19 Survivor, TV Personality, Singer, and Producer.
“We’re pleased to be involved in this campaign. At Tiltify we have seen the power of groups coming together through technology to support viral engagement.” said Tiltify CFO Joseph Orseno. “The inclusive and creative nature of this Canadian campaign perfectly aligns with our mission at Tiltify to support the next generations of content creators and fundraisers around the world who want to engage and affect positive change in a more powerful way.”
Stay at Home Heroes has many different and easy ways that Candians can get involved and engaged with the campaign. Anything from content submissions, sharing content on social media, to nominations to providing sponsor content, or a service, or even donating to a partner charity. Our inclusive approach means every Canadian can get involved.
The campaign is rapidly growing with several notable celebrities, athletes subject matter experts and influencers on board including Dr. Sarah Rinaldi, Co-Founder of Covid Health, Ryan Vandenbussche, Former NHLer, Dan Clapson, Eat North Creative Director and The Globe and Mail Restaurant Critic, Spencer Barbosa, Actress, Craig Cardiff, Canadian Indie Folk Singer, Jason Pelletier, known as Jezebel Bardot, French-Canadian Drag Star, Riley Cote, Former NHLer, Keara Graves, Actress, Brit MacRae, Actress, Kendall Gender, Drag Performer, Dr. James Maskalyk, Physician & Best Selling Author, Ross Rebagliati, Former Olympic Gold Medalist, Snowboarding, Alexandra Beaton, Actress, Mariya Stokes, Country Artist, Rich Clune, NHL Hockey Player
Launched in March, 2020 as a response to Prime Minister Justin Trudeau’s call to action to help “plank the curve”, Stay at Home Heroes was created to provide content to Canadian Citizens during the COVID-19 crisis that motivates and provides information on how to self-isolate, stay healthy, and maintain social and physical distancing. For more information visit www.stayathomeheroes.com, Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok #stayathomehero #plankthecurve
Covidhealth.ca is spearheaded by Dr. Sarah Rinaldi and the team behind Design.local, which was founded by Robert Rinaldi and includes a growing list of inspiring volunteers and corporate heroes. Together, they have created a site and campaign with the mission to help our front-line healthcare workers and first responders across the region with the important protective equipment and resources that they need so that they can stay safe and focused on what they do best, keeping us healthy.
Tiltify is #1 platform for content creators and livestream fundraising. Tiltify harnesses the power of both traditional fundraising and modern digital engagement with platforms like Twitch, YouTube, Mixer & Facebook, enabling any organization to dramatically expand audience reach and any fundraiser to engage with their community to increase fundraising exponentially. Organizations like United Nations Foundation, Feeding America, Direct Relief, St. Jude Children’s Research Hospital, Save the Children, American Red Cross, Make-A-Wish and hundreds more use Tiltify to engage the Millennial and Gen Z generations. Visit tiltify.com.
SOURCE Stay At Home Heroes